Critical Corporate Communications: A Best Practice Blueprint

Front Cover
John Wiley & Sons, Mar 28, 2003 - Business & Economics - 192 pages
0 Reviews
Critical Corporate Communications :A Best Practice Blueprint
Naomi Langford-Wood and Brian Salter
A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.
Author:
Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.
Readership:
Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.
ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Introduction
1
One Whats It All About?Communications and Language
5
Two The Board
16
Three Internal Communications
35
Four SWOT Analysis
60
Five External Audiences
69
Six Crisis Communications
86
Seven Means of Communication
113
Eight Electronic Communication
146
Nine Communication Audits
153
Ten Sounding Off
176
Index
178
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information