Critically Review the 15 C ́s in the Context of the Marketing of an International Tourist Destination: Lanzarote
GRIN Verlag, 2011 - 32 pages
Essay from the year 2011 in the subject Tourism, grade: Merit, Bournemouth University, language: English, abstract: Strategic tourism marketing analyses future issues and challenges on the tourism market. The objective of this analysis is to define innovative marketing strategies for tourism products in order to be successful on the market. A tourist destination is an integrated tourism product which needs well defined marketing strategies. Only a continuous analysis, definition and implementation of strategies help tourist destinations to gain a competitive advantage. Popular destinations for tourist holidays are islands. Trivago (2009), a tourism website, has launched a ranking of the "10 most popular islands of Europe." Seven of the ten islands are Spanish: Mallorca, Gran Canaria, Tenerife, Ibiza, Fuerteventura, Menorca and Lanzarote. For this essay the defined international tourist destination will be Lanzarote. This island is famous for its unique volcanic landscape and its biosphere reserve. Personally, Lanzarote is my favourite travel destinations due to family reasons. In the context of marketing, the following five of fifteen Cs of the destination Lanzarote will be critically reviewed: Crisis, Customers, Communication, Competition and Commodification. The review of these aspects will show how tourism marketing is applied and which strategies are implemented for Lanzarote to overcome different challenges on the tourism market and stay an attractive and successful tourist destination. (1673 words)
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20 5.An appropriate 4.Evidence of critical 5.An appropriate succinct 6.An appropriate bibliography ability to synthesise akademische Texte appropriate and correct appropriate succinct summary Arrecife ASSIGNMENT BRIEFING Atlantic Ocean attractive and successful Balearic Islands beach destination biosphere reserve Canary Islands Competition and Commodification context correct referencing crisis critical thought 20 data 25 4.Evidence defined marketing strategies destination ibid destination Lanzarote DILARA Programme Dilara Torun Critically Direct Marketing door-to-door selling Exceltur Festival Fuerteventura Gran Canaria GRIN Verlag Gross Domestic Product Hosteltur innovation integrated tourism product international tourist destination Lanzarote GRIN Lanzarote Guidebook Lanzarote’s launched Mark awarded Morocco natural environment needs well defined PRINCIPLES AND PRACTICE product which needs recommendations 10 6.An review the 15 School of Tourism Spain stay an attractive Structure with appropriate Student Surname sun and beach synthesise data 25 Tenerife thought 20 5.An TORUN CARBALLES Forename Torun Critically review tourism activity tourism market TOURISM PRINCIPLES UNESCO Valencia