Crossing the Chasm: Marketing and Selling Technology Project

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Harper Collins, Mar 17, 2009 - Business & Economics - 256 pages

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

 

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LibraryThing Review

User Review  - brikis98 - LibraryThing

The first half of this book is gold. It kicks off with the diffusion of innovations theory and a characterization of innovators, early adopters, early majority, late majority, and laggards. It goes ... Read full review

LibraryThing Review

User Review  - EmreSevinc - LibraryThing

If your background is in engineering or mathematics, you probably have enough prejudice against marketing books full of hype and buzz. Especially if you've been in the field and observed many a brand ... Read full review

Contents

If Bill Gates Can Be a Billionaire
3
HighTech Marketing Illusion
9
HighTech Marketing Enlightenment
27
Crossing the Chasm
61
The DDay Analogy
63
Target the Point of Attack
89
Assemble the Invasion Force
107
Define the Battle
131
Launch the Invasion
163
Getting Beyond the Chasm
189
INDEX
213
Copyright

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About the author (2009)

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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