Crowdstorm: The Future of Innovation, Ideas, and Problem Solving
John Wiley & Sons, Jan 30, 2013 - Business & Economics - 240 pages
A practical guide to tapping into the abundant ideas and talent outside your organization
Successful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like brainstorming to gather and evaluate ideas. However, in today’s market, talent and new ideas can be found everywhere.
The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortunate 500 firms can work with thousands or tens of thousands to discover and assess many, many more ideas (as well as prototypes, partners and people). We call this Crowdstorming.
But how do you organize so many people and ideas to get the best results?
Our goal is to help our readers make Crowdstorming work; to help more organizations engage with people far beyond their organizational borders, to find better ideas, solutions, talent and partners so we can address some of our most challenging problems -- not just for the sake of business, but for our society, too.
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Intellectual Property Confidentiality
Fair Incentives to Motivate
Build the Coalition
Recruit the Best Participants
Manage Communities to Facilitate Great
Eight Pillars of Crowdstorming Community Management
Community at the Core of the Business
Reign in the Tyranny of Ideas
Choose the Right Online Space