Cult of the Mouse: Can We Stop Corporate Greed from Killing Innovation in America?

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Ten Speed Press, 2004 - Business & Economics - 190 pages
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In corporate America, innovation has become crippled due to a blatant focus on short-term profits - the need to maximise shareholder equity. Disney, a company known worldwide for its innovation and creativity, is an example of this insular thinking.

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Cult of the Mouse: Can We Stop Corporate Greed from Killing Innovation in America?

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According to this erratic manifesto, the Walt Disney Company, and especially its CEO Michael Eisner, symbolize everything that's wrong with American business. Surrounded by yes-men, indifferent to ... Read full review

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About the author (2004)

HENRY M. CAROSELLI is a creative guy who has pushed for ideas and innovation every day, whether wearing a tie in corporate America or at the grassroots level within his own company. Caroselli enjoyed a very successful career in advertising (rising to senior vice president/creative director at Foote, Cone & Belding, a top-ten advertising agency) that included a six-year stint at Disneyland as the head of a thirty-three cast member creative department. Over the past seven years, hersquo;s been hard at it as the president/owner of a successful retro-styled street rod business, while also writing feature stories for automotive publications. Married for twenty-five years, he has three children and resides in Manhattan Beach, California.

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