Cult of the Mouse: Can We Stop Corporate Greed from Killing Innovation in America?
In corporate America, innovation has become crippled due to a blatant focus on short-term profits - the need to maximise shareholder equity. Disney, a company known worldwide for its innovation and creativity, is an example of this insular thinking.
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Cult of the Mouse: Can We Stop Corporate Greed from Killing Innovation in America?User Review - Not Available - Book Verdict
According to this erratic manifesto, the Walt Disney Company, and especially its CEO Michael Eisner, symbolize everything that's wrong with American business. Surrounded by yes-men, indifferent to ... Read full review