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B S Big Business and
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Allen answer assumptions Band-Aid become better Big Business body bottom line Bullshit Cadillac castor oil Charles Atlas chology come-on con-games of emotional confused consumer create cure dependency desire detergents diarrhea dreams drugs Eastern philosophies Elmer Gantry Emotional Growth Movement expect feel games of emotional goal going grow Growth Movement offers growth psychology gurus happy hidden Human Potential Movement improve instant language leader litany lives Lone Ranger look mean medical model Meditation ment mind muscle-building course numbers Oedipus P.T. Barnum package pain paradox perhaps personal growth philosophy problems promise Psycho Psycho-Mumbo-Jumbo Quasi-religions questions realities religion rip-off salesman scream Scream Therapy seek self-help selling sense sexual awareness sexual dissatisfaction Sigmund Freud Soul Lotion suffering suggest sumer techniques therapeutic therapy tion tional growth townfolk true believers unused potential vulnerable weak weekend wish word