Cultural Rights: Technology, Legality, and Personality
Cultural Rights aims to combine sociology of culture and cultural studies approaches to provide an innovative interpretation of contemporary culture. It develops Walter Benjamin's arguments on the effects of mechanical reproduction by seeing what has happened to originality and authenticity in postmodern culture. One aspect of this culture is that reproduction and simulation have become listless, so that distinguishing what is real from what is fabricated is a problem of daily life for everyone. Celia Lury establishes a clear framework for studying these matters by comparing a regime of cultural rights ordered by copyright, authorship and originality with one defined by trademark, branding and simulation. This move is illustrated through concise and accessible histories of three major cultural technologies - print, broadcasting and information technology - and the presentation of research into the contemporary culture industry. The gendered dimensions of this transformation are explored by looking at the significance of the category of women in the process of cultural reproduction.
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advertising aesthetic argued artists associated audience-as-market author-function capital accumulation changes chapter character characterised cinema commercial commercial broadcasting commodification commodity communication consequence constitution consumer contributed copying creative labour cultural and social cultural forms cultural reproduction cultural technologies culture industry defined distinction distribution duction economic effects emergence example exhibition value exploitation femininity fiction film fordism gendered high culture important increasing increasingly information technologies innovation institutionalisation institutions intellectual property limited literary mass means of cultural modern notion novel organisation originality particular political popular culture possible potential process of internalisation producers and audiences production programmes public service broadcasting public sphere publishing reactivation reception representation role sectors seen significance social reproduction sociology of culture specialised specific star strategies suggests technical techniques technologies of culture technologies of replication television Terry Lovell trademark Videodrome virtual inclusion women writing