Customer Loyalty Program - Tourist Destination and Bonus Card System
GRIN Verlag, 2007 - 126 pages
Bachelor Thesis from the year 2004 in the subject Tourism, grade: 1,0 (A), Stralsund University of Applied Sciences, 56 entries in the bibliography, language: English, abstract: The questions this thesis is trying to answer are * Can a bonus card system help to make the tourists loyal to a destination and turn one-time visitors into frequent repeaters? * What is the difference to the already existing tourist cards offered by many destinations already? * Can such a system be combined with the visitor′s tax tourists have to pay in many resorts and help to improve its image and acceptance? * How can such a system be implemented? This thesis is one of the first essays about the combination bonus card and destination. Yet there is no specific literature existing about this subject and therefore also descriptions of other areas will be used and adapted. One of the basic objectives of this essay is, to give arguments for a tourist destination to convince possible partner companies to enter such a program and not to be afraid of the investment, and to deliver a guide for the implementation of a destination bonus card system.
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2ndEdition additional Additionally already attractions awards Based basic Benchmarking bonus card system bonus points Bonus Programs bonus system Bonuskarte Bruhn Bundesland card program chapter city card competitors costs cross tabulation customer cards customer loyalty program customer retention Darss Bonus Card Darss Peninsula destination bonus card destination Darss Dierhagen discounts Engadin Card essay example Fischland Fischland-Darss-Zingst German Gute Karten Hamburg http://www.payback.de/pb/static/index.htm ibidem implementation important interessiert interview Kundenbindung Kundenkarte Kurtaxe low season loyal Loyalty Marketing Loyalty Partner Lufthansa Management in Theorie Mecklenburg-Vorpommern Meinung Mietzner Miles-and-More Munich offered Opodo Ostseebad Ahrenshoop package partner companies possible potential Prerow public transport questions resorts Rothlauf Rügen Card Rugia shops stage Statistic Stralsund Survey Results target group Theorie und Praxis Total Quality Management tourism association Tourismusverband tourist destination turnover und Entwicklungsgesellschaft mbH Unternehmen hinter Payback Vahlens Großes Marketinglexikon Vienna Visitor's Tax Performances wichtig Wiesbaden Zingst zufrieden
Page 5 - Ein Kunde ist... ...einer, der mein Produkt kauft, ...jemand, dem ich eine Dienstleistung erbringe, ...einer, der einen Bedarf hat."4 But a customer is more than this, he has a much higher status.