Customer Responsive Management: The Flexible Advantage

Front Cover
Wiley, Dec 9, 1996 - Business & Economics - 286 pages
This book illustrates TQM concepts as they apply to service organizations where a product may or may not be involved. It addresses nine key management areas including cultivating relationships with customers and capacity management.

References to this book

About the author (1996)

Frank W. Davis. Jr and Karl Manrodt are both Professors of Marketing, Logistics and Transportation, University of Tennessee, Knoxville, USA.

Bibliographic information

TitleCustomer Responsive Management: The Flexible Advantage
Volume 1 of Total Quality Management
AuthorsFrank Davis, Jr., Karl Manrodt
Editionillustrated
PublisherWiley, 1996
ISBN1557865051, 9781557865052
Length286 pages
Subjects › 

Business & Economics / General
Business & Economics / Quality Control
  
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