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Customer Acquisition and Retention Strategies
The Base for Customer
A Game Winning Strategy
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achieve activities Annamalai University approach behaviour benefits BSNL C&F Agents cent changes Chennai communication competitive competitors concept consumer cost customer acquisition customer defection customer expectations customer loyalty customer needs Customer Relationship Management customer retention customer satisfaction customer service customer value customer's database deliver delivery develop e-CRM economy effective electronic employees existing customers export factors firm focus global identify implementation important improving customer increase India Indian banks Indian Railways information system institutions interaction internal customer Internet lifetime value measures offer operations organisation organization performance person problem product or service products and services profitable programmes purchase quality service Relationship Marketing responses retain customers Retention Strategies revenue segment service excellence service provider service quality service sector Services Marketing Six Sigma solution South Central Railway Total Quality Management transactions users