Cyberpragmatics: Internet-mediated Communication in Context

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John Benjamins Publishing, 2011 - Language Arts & Disciplines - 353 pages
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Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cognitive pragmatics. It addresses a whole range of interactions that can be found on the Net: the web page, chat rooms, instant messaging, social networking sites, 3D virtual worlds, blogs, videoconference, e-mail, Twitter, etc. Of special interest is the role of intentions and the quality of interpretations when these Internet-mediated interactions take place, which is often affected by the textual properties of the medium. The book also analyses the pragmatic implications of transferring offline discourses (e.g. printed paper, advertisements) to the screen-framed space of the Net. And although the main framework is cognitive pragmatics, the book also draws from other theories and models in order to build up a better picture of what really happens when people communicate on the Net. This book will interest analysts doing research on computer-mediated communication, university students and researchers undergoing post-graduate courses or writing a PhD thesis.
 

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Contents

1 Pragmatics context and relevance
1
2 The presentation of self in everyday web use
21
3 Relevance on the web page
45
the Web 20
93
5 The virtual conversation
151
6 Youve got mail
219
2 General characteristics of electronic mail
221
3 Electronic mail in the oralwritten continuum
225
4 Elements of an electronic message
238
7 Politeness on the net
255
Prospects for cyberpragmatic research
287
References
297
Name index
343
Subject index
351
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