D4p: Design for Print

Front Cover
Australian Scholarly Publishing Pty, Limited, Apr 1, 2006 - Design - 171 pages
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Due to the rise in functionality and sophistication ofdesign software, graphic designers and desktop publishersare now able and expected to perform highly technicalprepress functions from the desktop. Many, however, havelimited understanding of the technical issues facingprinters attempting to bring their designs to fruition.Design for Print is the result of in-depth discussionswith printers and designers to work out why some jobsturn out to be production nightmares, and how they can beprevented. It focuses on clarifying the production issuesthat crop up between the initial design and the finalprinted piece, whatever technology is used. With thisbook on your desk, you should find most of the answersyou need to create a printed piece that really works forthe client, the printer - and for the designer.

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