DK Essential Managers: Innovation: Creativity, Culture, Concepts, Process, Implementation

Front Cover
Penguin, Nov 16, 2009 - Business & Economics - 72 pages
Think outside the box and get results with DK Essential Managers: Innovation. This book will give you all the tools you'll need to succeed.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

4 Introduction
5
6 Tackling the basics
6
8 Understanding the benefits
8
10 Setting a pace for innovation
10
12 Directing innovation
12
14 Innovating successfully
14
16 Innovation and invention
16
18 Making innovation happen
18
36 Moving toward innovation
36
38 Looking for ideas
38
42 Making a strategic selection
42
44 Developing your idea
44
48 Diffusing your innovation
48
52 Laying the foundations
52
54 Setting an innovation culture
54
56 Fostering creativity
56

20 Meeting challenges
20
22 Innovating strategically
22
24 Modelling innovation
24
26 Applying strategic analysis
26
28 Choosing the right options
28
30 Building a strategic portfolio
30
32 Promoting ideas for change
32
34 Making realtime decisions
34
58 Managing change
58
60 Involving employees
60
62 Involving customers
62
64 Networking for innovation
64
68 Sharpening your skills
68
70 Index
70
72 Acknowledgments
72
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information