DK Eyewitness Books: Media and Communication

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Penguin, Jan 29, 2010 - Juvenile Nonfiction - 64 pages
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From the earliest times people have been driven by a desire to communicate, share experiences and entertain. Begining with simple smoke signals and ending with the latest telepathic implants media charts the fascinating story of how information is passed on.This book tells how the first alphabets led to the birth of the written word and eventually to printed books. In this century television has given us a window on the world and newspapers have kept us up-to-date with today's events. Now the digital revolution sends our messages across the world in a matter of minutes and the Internet provides instant access to vast amounts of information. All these media transmit information so fast that the world is becoming a global village. Written by Cliff Gifford, science writer and author of many children's books this is a unique and exciting history of the world's media.
 

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Contents

8 What are media?
8
10 Early communication
10
12 Spreading the word
12
14 Body language and gestures
14
16 The story of writing
16
18 Communicating with pictures
18
20 Finding your way
20
22 Postal systems
22
36 The television age
36
38 Making news
38
40 Advertising
40
42 Mass marketing
42
44 Persuasive propaganda
44
46 Perception and interpretation
46
48 Secret communication
48
50 Emergency communication
50

24 Words in print
24
26 The power of the press
26
28 The first telecommunications
28
30 Telecommunications today
30
32 The impact of radio
32
34 The moving image
34
52 The computer revolution
52
54 Virtual reality
54
56 The Internet
56
58 Future technology
58
60 Index
60
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