Daimler-Chrysler Merger Case
GRIN Verlag, 2009 - 28 pages
Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: A-, International School of Management Dortmund, language: English, abstract: Back in 1998, Daimler-Benz, the German manufacturer of luxury automobiles, had only captured less than one percent of the American market (Daimler-Benz AG, Standard & Poor's Stock Reports. New York: Standard & Poor's, Inc., July 21, 1997). Meanwhile, the American Chrysler Corporation was willing to extend its international reach, especially in Europe. Given the circumstances, both companies came to the conclusion that a merger would make sense. On May 7th, 1998, the merger was oﬃcially announced as the largest trans-Atlantic merger ever. However, this buyout - which could have led to the creation of the greatest car manufacturer in the world - had failed in less that ten years. On May 14, 2007, the DaimlerChrysler company was already a thing of the past. Almost two years after the sale of Chrysler, a question remains: Why the merger failed? If we compare a merger to a marriage, we would say that they married the wrong persons. But how managers and executives from the two companies has gotten it so wrong?
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acquisition of Chrysler akademische Texte American car manufacturer American market Article Writer Auburn Hills Auto Dynasty Benz billion Bob Eaton brand name Business at Dartmouth car maker car producer Chrysler by Daimler Chrysler Corporation Chrysler Group Chrysler took company’s Cultural Aspects Daimler and Chrysler Daimler Motoren Gesellschaft Daimler!Benz DaimlerChrysler Merger Data retrieved Detroit Free Press di$cult employees entity executives failed merger failure GRIN four million cars Gottlieb Daimler Grässlin GRIN Verlag Jeep Jürgen Schrempp Keegan large sedan cars largest trans!Atlantic merger luxury vehicles M&A industry Martelin Daimler-Chrysler Merger Matthew McGraw!Hill Mercedes Mercedes!Benz merged Merger Case Rationale merger of equals minivans months in 2007 Nicolas Martelin Daimler-Chrysler nor'easter Northeastern University Boston o$cially October 31 Poor’s Stock Reports Pre!Merger Situation profitable car quality and luxury retrieved from Daimler.com sale of Chrysler School of Business sold by Daimler spectacular failure Standard & Poor’s superficial cultural di&erences Tobias Wolf Tuck School Vice!Chairman well!engineered