Damage Control (Revised & Updated): The Essential Lessons of Crisis Management
No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes—and debacles—of modern business, politics, and entertainment.
• Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
• Why Audi never fully recovered from driver accusations of “sudden acceleration”—despite evidence that nothing was wrong with their cars.
• What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don’t.
This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business.
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LibraryThing ReviewUser Review - stien - LibraryThing
Forget about the Tylenol incident. Ther's more to PR than apologies and product recalls. Sometimes you've got to fight back and sometimes you've got to draw blood. Read full review
2 Know the Difference Between a Nuisance a Problem a Crisis and a Marketplace Assault
3 Blame and Resentment
4 Offense Wins Defense Loses
5 Cloak Every Argument in a Principle
6 Preach to the Choir
7 Damage Control Means More Than Having to Say Youre Sorry
12 When the Judge and Jury Need to Know
13 Write Your Own Case History
14 Know When to Fold Them
15 The Best Case Studies Are the Ones Youll Never Hear About
16 In Crisis Personality Trumps Planning
17 Know Whose Side Your Team Is On
18 The Crisis in Your Future
The Duke Lacrosse Counteroffensive and A Round up of Recent Crises
Other editions - View all
Damage Control: The Essential Lessons of Crisis Management
Eric Dezenhall,John Weber
Limited preview - 2011
60 Minutes 60 Minutes II accused adversaries advertising allegations American apology Assange attack attorneys Audi audiences believe blame brand campaign Captain claim client Clinton Coca-Cola communications company's consumers corporate court coverage crises crisis management critics damage control Dateline NBC defense Dennis Kozlowski disposable diapers dissuasion drug Eliot Spitzer employees fact fight going Immelt industry Internet investigation Jack Welch journalists jury lacrosse lawsuits lawyers leaders leaks litigation manufacturers marketplace assault Martha Stewart ment Microsoft million moral high ground narrative offensive one’s outrage pany percent Placidon players political potential President prison problem product recall public relations pundits recall risk Ruckelshaus Rudy Giuliani safety scandal Senator Spitzer story strategy success sumers tactics target thing tion tive Tyco Tylenol victims Vioxx Wall Street Welch Wendy's Wendy’s WikiLeaks York YouTube