Damage Control (Revised & Updated): The Essential Lessons of Crisis Management

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Easton Studio Press, LLC, Jun 7, 2011 - Business & Economics - 256 pages
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No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes—and debacles—of modern business, politics, and entertainment.
You’ll discover:
• Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
• Why Audi never fully recovered from driver accusations of “sudden acceleration”—despite evidence that nothing was wrong with their cars.
• What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don’t.

This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business.
 

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User Review  - stien - LibraryThing

Forget about the Tylenol incident. Ther's more to PR than apologies and product recalls. Sometimes you've got to fight back and sometimes you've got to draw blood. Read full review

Contents

Introduction
1
1 The Tylenol Case Isnt the Model for Every Crisis
13
2 Know the Difference Between a Nuisance a Problem a Crisis and a Marketplace Assault
23
3 Blame and Resentment
39
4 Offense Wins Defense Loses
49
5 Cloak Every Argument in a Principle
59
6 Preach to the Choir
71
7 Damage Control Means More Than Having to Say Youre Sorry
79
12 When the Judge and Jury Need to Know
135
13 Write Your Own Case History
145
14 Know When to Fold Them
155
15 The Best Case Studies Are the Ones Youll Never Hear About
165
16 In Crisis Personality Trumps Planning
175
17 Know Whose Side Your Team Is On
183
18 The Crisis in Your Future
193
The Duke Lacrosse Counteroffensive and A Round up of Recent Crises
205

8 A Crisis Well Managed Is a Tale of Redemption
93
9 When You Cant Make Them Like You Make Them Stop Attacking You
103
10 Dissuasion
111
11 Do the Medias Job for Them
125
20 Our Permanent Leakocracy
219
INDEX
231
Copyright

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About the author (2011)

Eric Dezenhall is the CEO of Dezenhall Resources in Washington, D.C. He began his career in the White House Office of Communications during the Reagan presidency. Prior to starting his own firm, he worked at an international public relations agency and a political consulting firm.
John Weber is the president of Dezenhall Resources and the firmas second partner. He previously served as a senior manager at three of the worldas largest public relations firms.

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