Damage Control: How to Get the Upper Hand When Your Business Is Under Attack
Much of the usual advice about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving┬—and flat-out wrong.
If you┬'re facing a lawsuit, a sex scandal, a defective product, or allegations of insider trading, most PR experts will tell you to stay positive, show some remorse, and everything will be just fine. But that approach reflects a na├»ve understanding of conflict, and it won┬'t help you much during a real crisis.
No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes┬—and debacles┬—of modern business, politics, and entertainment.
┬• Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
┬• Why Audi never fully recovered from driver accusations of ┬“sudden acceleration┬”┬—despite evidence that nothing was wrong with their cars.
┬• What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don┬'t.
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LibraryThing ReviewUser Review - stien - LibraryThing
Forget about the Tylenol incident. Ther's more to PR than apologies and product recalls. Sometimes you've got to fight back and sometimes you've got to draw blood. Read full review
Q Know the Difference Between a Nuisance a Problem
Q Blame and Resentment
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60 Minutes accused advertisements allegations apology attack attorneys Audi audiences Ayala believe blame brand campaign Captain client Clinton Coca-Cola communications company's consumers corporate court coverage crises crisis management critics damage control Dateline NBC defense defuse Dennis Kozlowski Dezenhall disposable diapers dissuasion drug Eliot Spitzer executives fact fight going Immelt industry Internet investigation Jack Welch James McGreevey journalists jury Kozlowski lawsuits lawyers leader litigation manufacturers marketplace assault Martha Stewart ment Microsoft million moral high ground narrative O. J. Simpson offensive outrage pany percent Placidon plaintiffs players political potential President prison problem product recall public opinion public relations pundits recall risk Ruckelshaus Rudy Giuliani safety scandal Senator spin Spitzer story strategy success sumers tactics target thing tion tive Tyco Tyco's Tylenol victims Vioxx Wall Street Welch Wendy's York