Damage Control: The Essential Lessons of Crisis Management

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Easton Studio Press LLC, 2011 - Business & Economics - 239 pages
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No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes--and debacles--of modern business, politics, and entertainment.
You’ll discover:
* Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
* Why Audi never fully recovered from driver accusations of "sudden acceleration”--despite evidence that nothing was wrong with their cars.
* What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don’t.

This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business.
 

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User Review  - stien - LibraryThing

Forget about the Tylenol incident. Ther's more to PR than apologies and product recalls. Sometimes you've got to fight back and sometimes you've got to draw blood. Read full review

Contents

Introduction
1
The Tylenol Case Isnt the Model for Every Crisis
13
Know the Difference Between a Nuisance a Problem a Crisis and a Marketplace Assault
23
Blame and Resentment
39
Offense Wins Defense Loses
49
Cloak Every Argument in a Principle
59
Preach to the Choir
71
Damage Control Means More Than Having to Say Youre Sorry
79
When You Cant Make Them Like You Make Them Stop Attacking You
103
Dissuasion
111
Do the Medias Job for Them
125
When the Judge and Jury Need to Know
135
E Write Your Own Case History
145
The Crisis in Your Future
193
Our Permanent Leakocracy
219
Index
231

A Crisis Well Managed Is a Tale of Redemption
93

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About the author (2011)


Eric Dezenhall is the CEO of Dezenhall Resources in Washington, D.C. He began his career in the White House Office of Communications during the Reagan presidency. Prior to starting his own firm, he worked at an international public relations agency and a political consulting firm. He is also the author of Nail ’Em: Confronting High-Profile Attacks on Celebrities and Businesses. His forthcoming novel The Devil Himself will be published by Thomas Dunne/St. Martin’s in the summer of2011.


John Weber is the president of Dezenhall Resources and the firm’s second partner. He oversees client services and is the primary liaison with its affiliate agencies in the United States and Europe. Weber previously served as a senior manager at three of the world’s largest public relations firms. He began his career in marketing and advertising.

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