Damage Control: The Essential Lessons of Crisis Management
No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes--and debacles--of modern business, politics, and entertainment.
* Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
* Why Audi never fully recovered from driver accusations of "sudden acceleration”--despite evidence that nothing was wrong with their cars.
* What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don’t.
This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business.
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LibraryThing ReviewUser Review - stien - LibraryThing
Forget about the Tylenol incident. Ther's more to PR than apologies and product recalls. Sometimes you've got to fight back and sometimes you've got to draw blood. Read full review
The Tylenol Case Isnt the Model for Every Crisis
Know the Difference Between a Nuisance a Problem a Crisis and a Marketplace Assault
Blame and Resentment
Offense Wins Defense Loses
Cloak Every Argument in a Principle
Preach to the Choir
Damage Control Means More Than Having to Say Youre Sorry
When You Cant Make Them Like You Make Them Stop Attacking You
Do the Medias Job for Them
When the Judge and Jury Need to Know
E Write Your Own Case History
The Crisis in Your Future
Our Permanent Leakocracy
A Crisis Well Managed Is a Tale of Redemption
Other editions - View all
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