Dangerous Hoops: A Forensic Marketing Action Adventure

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LSU Press, 2011 - Business & Economics - 214 pages
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Part crime novel, part text book, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain.

 

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Contents

Preface
1
PANEL 1The Evolution of Marketing
2
PANEL 2PushPull Strategies
3
PANEL 3Utility
4
PANEL 10Marketing Research Process
11
PANEL 11Marketing Plan Structure
12
13
14
15
16

PANEL 4Market Segmentation
5
PANEL 5Product
6
PANEL 6The Exchange Process
7
PANEL 7Channels of Distribution
8
PANEL 8Integrated Marketing Communication
9
PANEL 9Pricing
10
17
18
PANEL 12
PANEL 13Some Forensic Marketing Information
PANEL 14Another Take on Forensic Marketing
PANEL 15NCAA Licensing Agreement
PANEL 16How To Increase An Audience
PANEL 17Why Sport Teams Lose Fans
PANEL 18Cooking the BooksSymbol Technologies
PANEL 19A Framework for Analyzing the External Environment
PANEL 20NASCAR Internet Microsites
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About the author (2011)

D. Larry Crumbley is KPMG Endowed Professor of Accounting in the E. J. Ourso College of Business at Louisiana State University and the author of many other educational novels.

Fred H. Campbell is a retired professor of marketing at University of North Carolina--Charlotte and formerly Jefferson-Pilot Professor of Business and dean at Pfeiffer University.

Thomas J. Karam is an instructor in the department of marketing at the E. J. Ourso College of Business at Louisiana State University.

Peter A. Maresco is a clinical associate professor at the John F. Welch College of Business at Sacred Heart University.

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