Data Driven: Profiting from Your Most Important Business Asset
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.
In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:
· The special properties that make data such a powerful asset
· The hidden costs of flawed, outdated, or otherwise poor-quality data
· How to improve data quality for competitive advantage
· Strategies for exploiting your data to make better business decisions
· The many ways to bring data to market
· Ideas for dealing with political struggles over data and concerns about privacy rights
Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
What people are saying - Write a review
Stretches the imagination of what data can beUser Review - jjeffnyc - Borders
This is an incredibly insightful book. Thoughtful in its approach and really pushes the reader hard to rethink the role that day plays in business and in the world. I was particularly interested in ... Read full review
Other editions - View all
assets AT&T bad data baseline Bell Labs best data better bring data business processes BusinessWeek chapter chief data office ChoicePoint clients companies content providers costs create customer–supplier model data and information data council data mining data modeling data quality data quality program data warehouse database decision makers define demands departments develop effort employees errors exactly the right example figure focus focused habits Harvard Business identify identity theft important improvement industry infomediators Information Age information appliances information asymmetries Informationalization inputs Interactive Data Internet investment involves manufacturers marketplace mation measurement ment metadata Morningstar operations opportunities organizational organizations percent poor data potential privacy and security problem process management question recognize repackagers reports require responsible right data role share simply sources step strategy subprime mortgage meltdown Sue’s suppliers tacit information technical technologies Tele-Tech tion trade trust unbundling understand