Database Marketing

Front Cover
Gower, 1988 - Business - 200 pages
Explains the basic management techniques of telemarketing and other forms of direct marketing based on a computerised database.

Bibliographic information

TitleDatabase Marketing
Gower business enterprise series
AuthorsRobert Shaw, Merlin Stone
EditorMerlin Stone
Editionillustrated, reprint
PublisherGower, 1988
ISBN056602733X, 9780566027338
Length200 pages
  
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