Dave's Way: A New Approach to Old-Fashioned Success

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In 1940, at the age of eight, I dreamed that one day I would own the best restaurant in the whole world. All of the customers would love my food, and all of my employees would do everything they were suppose to do. But most important, everyone would think I was a good boss, and everyday when I walked into the restaurant, people would be glad to see me. Today, people seem glad to see me in about four thousand Wendy's restaurants. I never expected it to turn out that way.

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DAVE'S WAY: A New Approach to Old-Fashioned Success

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Dave, of course, is the founder of Wendy's International and is familiar to millions of TV viewers as the hamburger vendor's plain-spoken pitchman. In the text at hand, his way is to combine a modicum ... Read full review


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