The Daytona 500: The Great American Race

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MetroBooks, 2001 - Sports & Recreation - 160 pages
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Every February at Daytona Beach, the drama is palpable: tens of thousands of racing fans gather, the media converge, and the stock car teams tune up their engines and test out their vehicles on the biggest super-speedway of its day. Feel that excitement any time of the year by just opening this large volume packed with more than 175 archival and contemporary photos of racing's most thrilling occasion. NASCAR expert Duane Falk provides a complete history of the classic, from the Grand National era to the most recent heart-pounding face-offs, detailing Daytona's evolution from semi-amateur beach race to corporate sponsored gold mine. Filled with details of each race, and featuring extensive appendices that include yearly winners, all-time track records, and much more, this is the ultimate tribute to one of the world's most popular sporting events.

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About the author (2001)

David Falk has long been recognized as one of the sports industry's leading figures and most talented innovators. He began his career representing professional athletes with ProServ in 1974, rising to Vice Chairman of the company. In 1992, he?formed Falk Associates Management Enterprises (FAME) to provide specialized and personal representation service to the company's elite clientele of NBA superstars.

During his career, Falk has represented more NBA first-round draft selections, lottery picks, Rookies-of-the-Year, and All-Stars than anyone else in the athlete management business. In 1985, he negotiated Michael Jordan's ground-breaking deal with Nike--the most successful endorsement relationship in history--and in the process coined the nickname ?Air Jordan. Falk negotiated the highest contracts in NBA league history for Patrick Ewing in 1985 and Danny Ferry in 1990. He also?negotiated professional sports? first $100 million contract in 1996 for Alonzo Mourning as part of an unprecedented free agency period in which FAME changed the entire salary structure of the NBA, negotiating over $400 million in contracts for its free agent clients in a six-day period.


In 1998, Falk sold FAME to SFX Entertainment, serving on SFX's Board of Directors and in the Office of the Chairman. As Chairman of SFX Sports Group, Falk oversaw the acquisition of a dozen sports agencies that enabled SFX to represent approximately 20 percent?of MLB and NBA players. Falk stepped down as Chairman in 2001 to pursue other interests. In January 2007, Falk re-launched FAME and currently serves as its Founder and CEO.

He and his wife, the former Rhonda Frank, live in Rockville, Maryland, and have two daughters, Daina, and Jocelyn.

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