Deal Makers: How Intelligent Use of Contracts Can Help You Sell More and Deliver Better
In this straightforward look at how contracts are used in everyday business life, Tiffany Kemp shows us how to use contracts to help us build stronger, more profitable relationships with our customers. If you've ever wondered why lawyers object to you offering clients your 'best endeavours', or whether 'time is of the essence' means anything more than 'get a move on', you'll find this book an invaluable and very readable companion to your commercial negotiations. And if you've always considered legal and commercial to be the 'Sales Prevention Squad', you'll learn how they can become your greatest allies in closing and delivering profitable deals.
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The Sales Prevention Squad is on your side
The contract provides your User Guide for the relationship
The small print matters so keep your lawyers on side
Be clear about your objectives
Onwards and upwards
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