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Behind the Lookingglass Understanding Juries Jury
Case and Trial Strategy Creating a Compelling
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African Americans alternative damage answer arguments asked assess attitudes attorneys behavior bias biases brainstorming Cast of Characters challenges for cause chronology client communication complex conduct corporate counsel court courtroom create credibility critical damage awards database decision deliberations demonstrative evidence develop documents East South Central effective employee evaluate example experience factors facts favor feel focus group graphics Hispanics identify impact important insurance companies involving issues judge jury questionnaire jury research jury selection jury trial lawsuits liability litigation mock jurors mock jury mock trials motivation negative perceived perceptions peremptory challenges person persuasive plaintiff position post-trial interviews potential jurors presentation problems prospective jurors Psychology punitive damages questions respondents result risk role Social Social Psychology statistical story strategy studies tend testimony themes trial lawyer trial simulation trial team typically understand venue verdict videotape visual voir dire witness