Deco type: stylish alphabets of the '20s & '30s

Front Cover
Chronicle Books, 1997 - Design - 132 pages
This is the book that graphic designers and type aficionados have been waiting for: the first book in Chronicle's Art Deco design series devoted exclusively to type. Garnered from vintage specimen sheets and catalogs as well as commercial design artifacts from Germany, France, Japan, Holland, Italy, Russia, Eastern Europe, and the United States, these alphabets illustrate how the stunning style of the twenties and thirties extended to every facet of graphic design, including the typographer's art. Deco typestyles, like Deco architecture and furniture, were the heralds of the Machine Age, designed to embody progress. Endowed with a jazzy modernistic sensibility and baptized with evocative futuristic names such as Vulcan and Metropolis, these spectacular typefaces paved the way for a new era of communication via the printed word. In Deco Type, the team of Steven Heller and Louise Fili have brought together a unique collection of wonderful typefaces - many that have lain hidden for decades - to create an inspirational reference for designers and graphic artists everywhere.

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Contents

Section 1
Section 2
Section 3

5 other sections not shown

About the author (1997)

Steven Heller is the art director of the NY Times Book Review and co-chair of the MFA Design program at the School of Visual Arts. He is the editor of the AIGA online journal, VOICE. He is a contributing editor to PRINT, EYE, Baseline, and ID. He writes f

Louise Fili is principal of Louise Fili Ltd, specializing in food packaging and restaurant identities. She is coauthor with Steven Heller of "Italian Art Deco, Dutch Moderne, Streamline, Cover Story, British Modern, Deco Espana, German Modern, French Modern, Typology, Design Conoisseur, Counter Culture, Stylepedia, Euro Deco", "Scripts", and "Vintage Type and Graphics". She has also written and designed "A Civilized Shopper s Guide to Florence" and "Italianissimo". In 2004 she was inducted into the Art Directors Hall of Fame. She lives in New York.

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