Def Jam, Inc.: Russell Simmons, Rick Rubin, and the Extraordinary Story of the World's Most Inf
In the early ‘80s, the music industry wrote off hip-hop as a passing fad. Few could or would have predicted that the improvised raps and raw beats busting out of New York City’s urban underclass would one day become a multimillion-dollar business and one of music’s most lucrative genres.
Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island. Though the two came from different backgrounds, their all-consuming passion for hip-hop brought them together. Soon they would revolutionize the music industry with their groundbreaking label, Def Jam Records.
Def Jam, Inc. traces the company’s incredible rise from the NYU dorm room of nineteen-year-old Rubin (where LL Cool J was discovered on a demo tape) to the powerhouse it is today; from financial struggles and scandals–including The Beastie Boys’s departure from the label and Rubin’s and Simmons’s eventual parting–to revealing anecdotes about artists like Slick Rick, Public Enemy, Foxy Brown, Jay-Z, and DMX.
Stacy Gueraseva, former editor in chief of Russell Simmons’s magazine, Oneworld, had access to the biggest players on the scene, and brings you real conversations and a behind-the-scenes look from a decade–and a company–that turned the music world upside down. She takes you back to New York in the ‘80s, when late-night spots such as Danceteria and Nell’s were burning with young, fresh rappers, and Simmons and Rubin had nothing but a hunch that they were on to something huge.
Far more than just a biography of the two men who made it happen, Def Jam, Inc. is a journey into the world of rap itself. Both an intriguing business history as well as a gritty narrative, here is the definitive book on Def Jam–a must read for any fan of hip-hop as well as all popular-culture junkies.
From the Hardcover edition.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
Def Jam, Inc.: Russell Simmons, Rick Rubin, and the Extraordinary Story of ...
No preview available - 2011
3rd Bass Adam Dubin Beastie Boys Bill Adler Black Brett called Carasov Carr Cey Adams Chuck club Columbia Cool J's Danny deal debut album dorm Drakoulias Dubin Dwayne Elizabeth Street Faith Newman film Foxy Brown fuck girls going gonna Griff hip-hop hit stores Island Def Jam Jam's Jay-Z Julie Greenwald Kevin Liles knew Kurtis Blow label Lighty LL's logo look loved Lyor Cohen Lyor's marketing Mike movie Nice & Smooth night Nikki Onyx party Pete played Polygram producer promotions Public Enemy radio Ralbovsky rapper recalled Redman release Rick Rubin Rick's rock Run-DMC Rush Management Russell Simmons Russell's says Scott Koenig sell Serch shit Shocklee shot signed Simmons's single Slick Rick song Sony soundtrack staff started Stephney Steve studio thing thought tour track wanna wanted Warren Wron Yauch York