Demystifying Strategy: How to Become a Strategic Thinker

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Kogan Page Publishers, Oct 3, 2012 - Business & Economics - 336 pages
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Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.
 

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Contents

01 Opening the doorway to strategy
1
02 Embracing the strategic world part 1
33
03 Embracing the strategic world part 2
72
04 Analysing strategy economically
106
05 Dynamic competitive positioning
146
06 Designing and evaluating options
175
07 Implementation
214
08 Managing the strategy process
253
09 Bringing it all together
295
References
313
Index
315
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About the author (2012)

Dr Tony Grundy is an internationally experienced, independent strategy consultant working with major corporations and organizations of all kinds of sizes. His clients include Barclaycard, Boots, BP, Diageo, Dyson Appliances, Easyjet, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers to make the shift from operational management to being strategic managers.

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