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Regulation and Strategic Behaviour
Auctioning the ITV Franchises
Regulating a PartlyDeregulated Broadcasting
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advertiser support advertising revenue allocation analysis argument assumptions auction theory Australian BBC1 BBC2 BBC2 and Channel beach behaviour bidders cable Channel 3 companies Channel 3 franchises choose commercial television competition consumers content regulation contractors David Vines diversity economic economic rents efficiency enforcement English auction ensure entrant entry example finance forms of auction FPSB auction Government grammes high quality households incentive increase independent Independent Television Commission ITV companies licensees locate low quality marginal cost marginal revenue maximise monopoly NAR levy number of channels offered operator outcome output payment Populist scenario potential preferences problems production profits programme quality programme types proposed public service broadcasting quality level quality of programming Quality scenario quality spectrum radio regional regulatory regulatory capture reserve price result risk averse Section seller specified stations strategy television licences valuation viewers welfare White Paper winner's curse