Design Basics Index
Master the 3 C's of Head-Turning Design!
Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have:
Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design.
Composition: Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design.
Concept: Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time.
Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.
What people are saying - Write a review
LibraryThing ReviewUser Review - KVHardy - LibraryThing
The copy I read was a library book, but now I will be purchasing this for my own library. I find it to be an extremely useful with all kinds of examples and exercises that go along with each chapter ... Read full review
LibraryThing ReviewUser Review - Kris_Reads - LibraryThing
Helpful before and after designs (i.e., how to fix a design). Encourages exploration of different layouts. Provides definitions of all elements of design. "Effective grouping streamlines the viewer's ... Read full review