Design Culture: An Anthology of Writing from the AIGA Journal of Graphic Design
Steven Heller, Marie Finamore
Allworth Press, 1997 - Art - 303 pages
Graphic design is more than a veneer applied to objects of commerce and culture--it is a profession all its own. The AIGA, an institution with a heritage of promoting graphic design, has long been in the forefront of educating designers and the public on the importance of this art and craft. The AIGA "Journal of Graphic Design" has taken a leading role in this process. Presenting a significant selection of seventy-eight essays, interviews, and symposia from this pioneering journal, "Design Culture: An Anthology of Writing from the Aiga Journal of Graphic Design" examines the coming age of graphic design as a profession and its role in shaping our culture. Prominent designers, editors, academics, and professionals both within and outside the field offer stimulating views on the impact of graphic design on everyday life. Articles range from skateboard graphics to the NASA logo to Lucky Charms Cereal, addressing such key points as love, money, power; facts and artifacts; modern and other isms; design 101; public works; understanding media; and future shocks. Co-published with the American Institute of Graphic Arts, "Design Culture" brings new meaning and vitality to design issues for anyone interested in contemporary culture.
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