Design Plus Enterprise: Seeking a New Reality in Architecture & Design

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Greenway Communications, 2002 - Architecture - 180 pages
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An updated edition, with five new chapters, of the classic text on the relationship between design and business, and how each discipline can learn from and improve the other.
 

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Contents

Optimism Is the Parent of Success
10
What Does It Take to Succeed?
23
Enhancing the Reputation of the Design Professions
40
With a Lot of Help from Our Friends
48
Northern Lights
70
The GoalOriented Firm
90
Getting Ready for the Future
103
What Clients Are Looking For
116
Study Success
132
Leaders Manage Their Time
136
A Turning Point in the History of the Profession
151
ADDITIONAL RESOURCES
171
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