Design Secrets: Packaging: 50 Real-Life Projects Uncovered
Product packaging design offers designers the opportunity to work with an endless array of new methods and materials, which allows fresh and exciting ideas to come to life. However, designers are constantly being constrained by unimaginative briefs and tight budgets. Design Secrets: Packaging deconstructs 50 packaging projects and explores each project individually and in-depth. Author Catharine Fishel traces the challenges and problems posed by the package and brings the reader inside the design process. Unlike other design books that show only the final package, this book shows everything from conceptualization and the earliest rough detail sketches to completion and everything else in between. Filled with inspiration and professional tips, this book is sure to be a resource that designers-and the clients and marketers they work with-will refer to over and over again.
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