Design and Launch an Online Boutique in a Week

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Entrepreneur Press, Jun 26, 2008 - Business & Economics - 260 pages
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WWW.(Your Online Boutique).COM

Wouldn't you love to own your own trendy boutique-a hot spot that showcases your unique style? Do you daydream about selling your signature products to high-end shoppers? Your dream is just a few clicks and one week away!

Whether your taste is classy and elegant or hip and unique, there's a spot for you in today's largest retail center-the internet. In just days, build your posh, online boutique selling luxury, designer goods or your own upscale, signature products. Learn how to handle and showcase inventory, reach affluent shoppers, fulfill orders, accept payments and so much more-using turnkey solutions that require no technical skills!

  • Design a professional specialty-retail site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge
  • Create eye-catching content that captures elite shoppers and keeps them coming back.
  • Use foolproof online tools that work 24/7 to handle payments and accept orders.
  • Drive traffic using search engine optimization, new media marketing and other marketing and advertising techniques.
  • Skillfully handle inventory, order fulfillment, customer service and all other operations.

Stylish, unique, one-of-kind-turn your personal taste into a successful, online store--in just a few clicks and a few days!

 

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Contents

Chapter 1
1
Sounds Like a Plan
2
Getting Funding
3
When You Need Lots of Money
5
Cashman Computer Associates DBA Moon River Pearls
9
Setting Up Your Business
12
Your Businesss Infrastructure
18
Chapter 2
21
The Holiday Season
96
Pass the Popcorn
99
Fulfillment Outsourcing
100
Return Issues
101
Customer Service for Success
103
Headsetscom Inc
109
Time for an Upgrade?
113
Searchandising
117

Setting Yourself Apart
22
Your Inventory Requirements
23
Pricing
25
Competition and Pricing
26
Current and Future Demand for Your Products
28
Finding Products to Sell
29
Choosing the Right Wholesale Supplier
32
Chapter 3
35
Your Customers
36
Establish Your Niche
37
Doing Your Market Research
39
Addressing the Wants and Needs of Your Customers
40
Reaching Your Customers
41
Chapter 4
43
Brainstorming the Perfect Web Address
44
Chapter 5
51
Gathering the Equipment Youll Need
52
Other Equipment
55
A WellThoughtOut Site
56
Creating Your Sites Text
60
The Kind of Text to Post
61
Creating ProfessionalQuality Product Photos
62
Your Companys Logo
65
Chapter 6
67
Why Amazon?
70
Yahoo Merchant Solutions
72
eBay
73
Should You Etsy?
74
Understanding Online Payment Options
81
Confidence Boosters
83
Security Seals
85
Pay It Safe
89
The Taxing of Online Sales
90
Chapter 7
93
Inventory
94
Nightmare on Inventory Street
95
Going Wireless
118
Search Engine Optimization and Other Marketing Tactics
121
Search Engine Optimization Is Essential for Your Online Boutique
122
High Rankings
123
Search Engine Marketing
124
Comparison Shopping Sites
127
Other Linking Strategies
128
Online Display Advertising
129
Affiliate Programs
130
Google AdSense Makes Sense
132
Chapter 9
135
Following the Law
137
Using an ESP
138
Traditional Media
141
Chapter 10
145
Social Networking Sites on the Rise
147
Blogging for Business
149
Try Podcasting
152
Adding Reviews to Your Site
154
Promote Your Online Boutique with Social Bookmarking Sites
156
Using Video
158
Adding Widgets to Your Site
161
Fundamental Steps to Take with Social Media
163
Chapter 11
167
Stick It to Me
168
Adding a Site Search Tool
169
Your Customers Online
172
Usability Testing
175
Chapter 12
177
Foreign Affairs
178
All Aboard
179
Appendix
183
Glossary
193
Index
203
Copyright

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Page 195 - E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

About the author (2008)

Melissa Campanelli is a leading expertin small business e-tailing, and the co-author of severale-business books, including Open an Online Business in 10 Daysand Start Your Own e-Business.

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