Design communication: developing promotional material for design professionals

Front Cover
McGraw-Hill Bk. Co., Aug 1, 1987 - Architecture - 216 pages
0 Reviews
To be successful today, a design firm must be promoted effectively. This much-needed book shows how to develop the promotional material to do the job. It covers the entire marketing spectrum for design firms, including: marketing planning and research; di

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


Communications Programs
Direct Mail
Company Brochures

3 other sections not shown

Common terms and phrases

About the author (1987)

ERNEST BURDEN, one of the nation's leading experts in architectural graphics, is an architect, author, andconsultant who specializes in presentation media and marketing strategies. He is the author of more than twelve books.