Design communication: developing promotional material for design professionals
To be successful today, a design firm must be promoted effectively. This much-needed book shows how to develop the promotional material to do the job. It covers the entire marketing spectrum for design firms, including: marketing planning and research; di
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appear Architects back cover background beige black and white black field black type black-and-white blind emboss blue bold bottom brochure cover brochure system Brochure This brochure building chure client list cludes color photographs color photos Column Grid Company Brochure company logo completed projects construction corporate identity design firm Dewberry direct mail discusses the firm's double spread embossed engineering firm firm has created firm's logo firm's name firm's services floor plans folder foldout folds front cover full-color photographs graphic design graphs highlight HNTB horizontal format inch Inside interior design ject layout logotype magazine main brochure ment monogram multi-disciplined firm NBBJ panel pocket poster potential clients printed project pages promotional material renderings Seattle University shown side sketch dummy Special Events Piece specialty brochures specific terra cotta text discusses throughout the piece tical tion tures visual white type