Design for Communication: Conceptual Graphic Design Basics

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John Wiley & Sons, Jun 10, 2003 - Design - 264 pages
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Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator’s critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:

  • The elements and principles of design
  • Typography as image
  • Creative word play
  • Word and image
  • Grid and visual hierarchy
  • Visual advocacy

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

 

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Contents

Introduction
15
The Elements and Principles of Design
23
Object SemanticsKermit Bailey North Corolina State Univertity Raleigh
34
LettermarkSusan Merritt Son Diego State Univertity Son Diego
43
Letterform as ShapeJan Conradi State Univertity of New York at Fredonia
53
Design History ChairHank Richardson Portfolio Center Atlonta
63
Newspaper StoriesA Typographic Works hopJiirgen Hefele Fachhochschule
70
Typographic SelfPortraitEsen Karol MimarSinon Univertity Istonbul Turkey
76
A Celebration of Amencon Pnmury Educotion Rrading Wnting Mathematics ond Sciencej Elizabeth Resnick Macsachuiettr College of Art Boston
140
Stamp DesignMichael Burke Fachhachrchuk Schwabitch Gmund Germony
145
Sculpture PosterTom Briggs Macsachuietts College of ArL Boston
148
Gardening PosterKaren Bemtsen Curnegie Mellon Unioertity Pittrburgh
151
Grid and Visual Hierarchy
159
Typographic History SpreadElizabeth Resnick Macsachuiettr College of Art Boston
160
TwoSided Typeface PosterJudith Aronson Simmons College Boston
165
Three Type SpecimensCarol Sogard Unioertity of Utah Salt Lake City
174

Typographic SelfPortraitElizabeth Resnick Macsachuiettr College of Art Boston
79
Typeface PosterHyun Mee Kim Samsung Art ond Detign Institute Seoul Korra
83
Directions PosterFrank Baseman Philadelphia Unioertity Philadelphia
86
Poetry in MotionElizabeth Resnick Glenn Berger Macsachuiettr College of Art Boston
91
Creative Wordplay
97
Descriptive PairsElizabeth Resnick Macsachuiettr College of Art Boston
99
Letters as ImageHyun Mee Kim Samsung Art ond Detign Institate Seoul
102
Concrete PoetryKenneth Fitzgerald Old Dominion Unlversity Norfolk
105
Arthur Murray Dance AdvertisementFrank Baseman Philadelphia Unioertity Philadelphia
109
Cover Typographic MusicHeather Corcoran Wachington Unioertity St Louit
114
Word and Image 123 Word and ImageElizabeth Resnick Macsachuiens College of ArL Boston
123
The Interpretation of Dreame by Sigmund FreudElizabeth Resnick Massachusetts College of Art Boston
127
Einsteins Drrame by Alan LightmanElizabeth Resnick Macsachuietts College of Art Boston
131
A Celebration of Cultural Dioertity in AmericoElizabeth Resnick Glenn Berger Macsachuiettr College of Art Boston
135
Visual Poetry Calendar Peggy Re Beth Hay Unioertity of Murylond Baltimore County
178
The Science Lecture Series PostersElizabeth Resnick Massachuiens College of Art Boston
187
Lewit ond ClurkjHeather Corcoran Washington Unioertity SL Louit
191
Journey JoumalGulizar Cepoglu London College of Pnnting London
195
Visual Advocacy
201
Lraru to Readj Elizabeth Resnick Macsachusens College of Art Boston
203
Human Rights PosterElizabeth Resnick Massachuiettr College of Art Boston
208
Advocacy Poster SeriesElizabeth Resnick Macsachuiettr Collcgc of Art Boston
212
Happy DeutschlandJiirgen Hefele Fachhachrchule Augsburg Germony
218
Tolerance Bus Shelter PosterFrank Baseman Philadelphia Unioersity Philadelphia
228
Bibliography
235
Instructor Contact Information
247
Index
249
Copyright

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About the author (2003)

Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.

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