Design for Communication: Conceptual Graphic Design Basics

Front Cover
John Wiley & Sons, Jun 10, 2003 - Design - 264 pages
1 Review
Introduction p. 15
What Is Graphic Design? p. 15
What Do Graphic Designers Do? p. 16
I Want to Be a Graphic Designer--Where Do I Begin? p. 16
The Design Process p. 17
Why Bother with Such a Long Process When I Just Like to Make Things? p. 20
Why Should I Do These Assignments? p. 20
Section 1 The Elements and Principles of Design p. 23
Star Symbol Susan Merritt p. 26
Object Semantics Kermit Bailey p. 34
Symbol Design Lisa Fontaine p. 38
Lettermark Susan Merritt p. 43
Vinyletteror Kenneth Fitzgerald p. 49
Letterform as Shape Jan Conradi p. 53
Concert Poster Arnold Holland p. 58
Design History Chair Hank Richardson p. 63
Section 2 Typography as Image p. 67
Shaping Words Richard Ybarra p. 68
Newspaper Stories--A Typographic Workshop Jurgen Hefele p. 70
Typographic Self-Portrait Esen Karol p. 76
Typographic Self-Portrait Elizabeth Resnick p. 79
Typeface Poster Hyun Mee Kim p. 83
Directions Poster Frank Baseman p. 86
Poetry in Motion Elizabeth Resnick and Glenn Berger p. 91
Section 3 Creative Wordplay p. 97
Descriptive Pairs Elizabeth Resnick p. 99
Letters as Image Hyun Mee Kim p. 102
Concrete Poetry Kenneth Fitzgerald p. 105
Arthur Murray Dance Advertisement Frank Baseman p. 109
CD Cover: Typographic Music Heather Corcoran p. 114
Section 4 Word and Image p. 121
Word and Image Elizabeth Resnick p. 123
Book Cover Design: The Interpretation of Dreams by Sigmund Freud Elizabeth Resnick p. 127
Book Cover Design: Einstein’s Dreams by Alan Lightman Elizabeth Resnick p. 131
Postage Stamp Design: A Celebration of Cultural Diversity in America Elizabeth Resnick and Glenn Berger p. 135
Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science Elizabeth Resnick p. 140
Stamp Design Michael Burke p. 145
Sculpture Poster Tom Briggs p. 148
Gardening Poster Karen Bernsten p. 151
The Kitchen of Meaning Exhibition Poster Kermit Bailey p. 154
Section 5 Grid and Visual Hierarchy p. 159
Typographic History Spread Elizabeth Resnick p. 160
Two-Sided Typeface Poster Judith Aronson p. 165
Three Type Specimens Carol Sogard p. 174
Visual Poetry Calendar Peggy Re and Beth Hay p. 178
The Science Lecture Series Posters Elizabeth Resnick p. 187
Book: Lewis and Clark Heather Corcoran p. 191
Journey Journal Gulizar Cepoglu p. 195
Section 6 Visual Advocacy p. 201
The Literacy Poster: Learn to Read Elizabeth Resnick p. 203
Human Rights Poster Elizabeth Resnick p. 208
Designing Dissent: Advocacy Poster Series Elizabeth Resnick p. 212
Happy Deutschland Jurgen Hefele p. 218
Three-dimensional Direct Response (Mail) Solicitation Elizabeth Resnick and Glenn Berger p. 221
Tolerance Bus Shelter Poster Frank Baseman p. 228
Bibliography p. 235
Instructor Contact Information p. 247
Index p. 249
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Introduction
15
The Elements and Principles of Design
23
Object SemanticsKermit Bailey North Corolina State Univertity Raleigh
34
LettermarkSusan Merritt Son Diego State Univertity Son Diego
43
Letterform as ShapeJan Conradi State Univertity of New York at Fredonia
53
Design History ChairHank Richardson Portfolio Center Atlonta
63
Newspaper StoriesA Typographic Works hopJiirgen Hefele Fachhochschule
70
Typographic SelfPortraitEsen Karol MimarSinon Univertity Istonbul Turkey
76
A Celebration of Amencon Pnmury Educotion Rrading Wnting Mathematics ond Sciencej Elizabeth Resnick Macsachuiettr College of Art Boston
140
Stamp DesignMichael Burke Fachhachrchuk Schwabitch Gmund Germony
145
Sculpture PosterTom Briggs Macsachuietts College of ArL Boston
148
Gardening PosterKaren Bemtsen Curnegie Mellon Unioertity Pittrburgh
151
Grid and Visual Hierarchy
159
Typographic History SpreadElizabeth Resnick Macsachuiettr College of Art Boston
160
TwoSided Typeface PosterJudith Aronson Simmons College Boston
165
Three Type SpecimensCarol Sogard Unioertity of Utah Salt Lake City
174

Typographic SelfPortraitElizabeth Resnick Macsachuiettr College of Art Boston
79
Typeface PosterHyun Mee Kim Samsung Art ond Detign Institute Seoul Korra
83
Directions PosterFrank Baseman Philadelphia Unioertity Philadelphia
86
Poetry in MotionElizabeth Resnick Glenn Berger Macsachuiettr College of Art Boston
91
Creative Wordplay
97
Descriptive PairsElizabeth Resnick Macsachuiettr College of Art Boston
99
Letters as ImageHyun Mee Kim Samsung Art ond Detign Institate Seoul
102
Concrete PoetryKenneth Fitzgerald Old Dominion Unlversity Norfolk
105
Arthur Murray Dance AdvertisementFrank Baseman Philadelphia Unioertity Philadelphia
109
Cover Typographic MusicHeather Corcoran Wachington Unioertity St Louit
114
Word and Image 123 Word and ImageElizabeth Resnick Macsachuiens College of ArL Boston
123
The Interpretation of Dreame by Sigmund FreudElizabeth Resnick Massachusetts College of Art Boston
127
Einsteins Drrame by Alan LightmanElizabeth Resnick Macsachuietts College of Art Boston
131
A Celebration of Cultural Dioertity in AmericoElizabeth Resnick Glenn Berger Macsachuiettr College of Art Boston
135
Visual Poetry Calendar Peggy Re Beth Hay Unioertity of Murylond Baltimore County
178
The Science Lecture Series PostersElizabeth Resnick Massachuiens College of Art Boston
187
Lewit ond ClurkjHeather Corcoran Washington Unioertity SL Louit
191
Journey JoumalGulizar Cepoglu London College of Pnnting London
195
Visual Advocacy
201
Lraru to Readj Elizabeth Resnick Macsachusens College of Art Boston
203
Human Rights PosterElizabeth Resnick Massachuiettr College of Art Boston
208
Advocacy Poster SeriesElizabeth Resnick Macsachuiettr Collcgc of Art Boston
212
Happy DeutschlandJiirgen Hefele Fachhachrchule Augsburg Germony
218
Tolerance Bus Shelter PosterFrank Baseman Philadelphia Unioersity Philadelphia
228
Bibliography
235
Instructor Contact Information
247
Index
249
Copyright

Common terms and phrases

References to this book

About the author (2003)

Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.

Bibliographic information