Design techniques for window dressing
Ideaspropias Editorial S.L., Apr 9, 2010 - Business & Economics - 190 pages
A good professional window dresser must be innovative and creative, intuitive and resourceful, i.e., an artist with a technical and commercial base. They must also possess artistic, marketing and technical skills. Moreover, an excellent sense of colour and light and an ability to create scenic displays is also important.
This handguide, published by Ideaspropias Editorial, is a practical guide to the techniques, methods, materials and procedures entailed in the art of window dressing. It also includes resources and real examples that will guide and facilitate your work when designing a shop window.
The aim of this training material is give you the knowledge of how to develop the design of a window display, by applying window-dressing techniques based on previously-identified technical, marketing and aesthetic objectives. This practical guide is a reference for all those wishing to design and assemble a window display.
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accessories according achieve advertising aesthetic anagram arrangement artistic assembly attention attract background balance blue brand characteristics clarity colour wheel concept map concepts convey create creativity decorative define depending detail dimensions direct display products display space dressing effect elements establishment’s European Union member example fabric factors fixed fluorescent give the window graphic halogen highlight idea ikebanas illuminated important interior label lamps light line of sight logotype look luminosity mannequins materials movement objects observer observer’s line Order and unity organisation panels passer-by pedestrian perception placed placement plane plastic point of sale position primary colours projection planes reflected regards result sales period shadow shapes shop’s signs sketch structure symmetrical technical drawing techniques tertiary colour tone Types of window vapour verbal communication viewer visual communication visual perception visual pollution volumes walls weight window dresser windowpanes wood yellow