Warning: This book may inspire designers to try something new! Learn how smart designers approach their projects in this exciting reference volume. More than 200 examples of recent work by Supon Design Group are shown in full color, with captions describing each one. Featured projects range from posters and brochures to full-scale corporate identities, books, and other products. Separate sections focus on work created for a variety of clients, including the George Washington University, the United States Postal Service, IBM, The Smithsonian Institution, and Thailand's Wana Zoo. In addition, a provocative introductory essay answers the question, "What is wise design?"
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