Designed to Sell: Turn-of-the Century American Posters in the Virginia Museum of Fine Arts, Page 84

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The Museum, 1994 - Antiques & Collectibles - 111 pages
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America between 1885 and 1905 was in the heat of a poster craze. The country's finest artists and illustrators were commissioned to design advertising posters whose popularity soon overshadowed the products they were meant to promote.

Designed to Sell presents vintage posters by 45 artists, including Maxfield Parrish, Blanche McManus, and Maurice Prendergast. Essays describe innovations in printing, compare American and European posters, and explain the emergence of a new profession -- graphic design. Biographical notes on the artists include eight women. Special technical notes outline historic printing methods and explain how an artist's drawing becomes a poster.

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Contents

CHAPTER 2
30
33
57
Select Bibliography
102
Copyright

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About the author (1994)

Robert Koch, a native New Yorker, studied at Harvard, New York, and Yale Universities and taught for many years at Southern Connecticut State University, New Haven. He lives in Stamford, Connecticut.

The late PHILIP B. MEGGS was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to "Print" magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in "Encyclopedia Britannica," He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.

ALSTON W. PURVIS is Associate Professor of Graphic Design at Boston University. During his career, he has worked as an instructor at The Cooper Union and at the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design, 1918-1945 (Wiley) and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; and Wendingen: A Journal of Arts 1918-1932.

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