Designing Corporate Identity: Graphic Design as a Business Strategy
Corporate design projects are some of the most lucrative and highly sought after graphic design work available. This book explores the important role graphic design plays as part of a strategy for big business success and offers designers business-smart information on how to land, work with, and keep, large corporate clients, no matter what the size of the design firm. From France Telecom, to Muzak, to a California based bakery, corporate identity projects are presented from the ground up. Top designers share their processes in creating these corporate identities, from initial client meetings and planning, through logo and brand development, to a wide variety of identity applications, including the electronic realm. Text highlights the strengths of each project, and how the graphic design process and approach made for business success as well as tips on the best ways to attract, land and work with corporate clients (and garner return business).
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