Designing Effective Communications: Creating Contexts for Clarity and Meaning

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Jorge Frascara
Allworth Press, 2006 - Business & Economics - 297 pages
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This provocative anthology explores how personal interests, intellectual development, value systems, emotional states, and cultural backgrounds all affect the way in which we process information. A diverse group of designers, educators, and interdisciplinary experts challenge the existing theory that communication hinges on transmission and that the audience is merely a passive receptacle. Essays explore: The physical, visual, cognitive, and cultural meanings of messages created by communication, How interpretation plays a fundamental role in the creation of meaning, Living spaces as communication spaces, The space of language and graphics, Avoiding miscommunication in the public sphere, Designing effective communications and the Internet. This book is essential reading for all graphic and communication designers who care about how their message is received. Book jacket.

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Contents

The Space of Information
27
Chapter Five Rosemary Sassoon Extending the Boundaries
51
Chapter Seven Elizabeth B N Sanders Scaffolds for Building
65
Copyright

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About the author (2006)

Jorge Frascara is a renowned authority on communication design. A former president of Icograda, and chairman of art and design at the University of Alberta, he has taught for nearly forty years. He has published more than fifty articles in leading journals, and is the
author of the book Communication Design. He lives in Alberta, Canada.

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