Designing Effective Communications: Creating Contexts for Clarity and Meaning
Allworth Press, 2006 - Business & Economics - 297 pages
This provocative anthology explores how personal interests, intellectual development, value systems, emotional states, and cultural backgrounds all affect the way in which we process information. A diverse group of designers, educators, and interdisciplinary experts challenge the existing theory that communication hinges on transmission and that the audience is merely a passive receptacle. Essays explore: The physical, visual, cognitive, and cultural meanings of messages created by communication, How interpretation plays a fundamental role in the creation of meaning, Living spaces as communication spaces, The space of language and graphics, Avoiding miscommunication in the public sphere, Designing effective communications and the Internet. This book is essential reading for all graphic and communication designers who care about how their message is received. Book jacket.
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Chapter Five Rosemary Sassoon Extending the Boundaries
Chapter Seven Elizabeth B N Sanders Scaffolds for Building
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