Designing Identity: Graphic Design as a Business Strategy
This title illustrates the nuts and bolts of image-making: it's an insider's guide to using good design to grab business. It answers all the questions, from how the designer worked with the client to how the identities changed as the company grew. Illustrated case studies present identity design projects from concept to completion, revealing the inner workings of the design process. The captions, images, and text explain the foundation for each design, how graphics improved the product's or company's market appeal, and how the final identity concepts were executed.
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