Designing Interpretive Signs: Principles in Practice

Front Cover
Fulcrum Publishing, Sep 25, 2007 - Architecture - 139 pages
Interpretive signs are found in many places--national parks, zoos, museums, historic sites, theme parks, and visitor centers. They help visitors to understand and appreciate important aspects of our natural and cultural heritage. But to do this they need to be designed in an effective, user-friendly way. This comprehensive guide provides a series of principles and guidelines for effective sign design, with instruction based on research, the latest in educational and psychological theory, real world examples, and practical guidelines. A must-read for interpreters, Designing Interpretative Signs includes valuable information about choosing sign locations, attracting and keeping visitors' attention, organizing information so that visitors can easily follow it, and evaluating and improving signs for a wide range of sites.

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Chapter Three
Keeping Visitors Attention

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About the author (2007)

Professor Roy Ballantyne holds the position of research director in the University of Queensland's School of Tourism, and has an international reputation as a leading researcher in interpretation and environmental education. Karen Hughes is currently a senior research assistant in the University of Queensland's School of Tourism. She holds a master's degree in tourism, has lectured in the areas of interpretation, environmental impacts, cultural tourism, and ecotourism, and has recently commenced her PhD research. Gianna Moscardo is currently an associate professor at James Cook University's School of Business where she teaches tourism, sustainability, and persuasive communication in the MBA program. Previously, she worked in a research center managing and leading projects in interpretation evaluation, understanding tourist experiences, and managing human impacts in heritage environments.