Designing and Conducting Survey Research: A Comprehensive Guide

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John Wiley & Sons, Jun 19, 2012 - Business & Economics - 304 pages
Designing & Conducting Survey Research, third edition

Since it was first published in 1992, Designing and Conducting Survey Research has become the standard reference in the field for public and nonprofit managers who are responsible for conducting effective and meaningful survey research. This updated and expanded third edition builds on the first two volumes and contains additional statistical techniques, new reporting methods that meet the growing demands for accountability, and more user-friendly analysis methods.

Designing and Conducting Survey Research is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research, including construction of the instrument, administration of the process, and analysis and reporting of results. Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research.

Praise for the Previous Edition of Designing & Conducting Survey Research

"Clear, thorough, well-written, and eminently practical. Takes you step by step through all you need to know to conduct a survey or evaluate one and provides a basic understanding of the theoretical basis of sampling. The clarity of the book makes it a model for effective instruction and one that opens the road for those who must master the subject themselves."
-Norton Long, professor emeritus of political science, University of Missouri, St. Louis

"A basic tool for conducting survey research projects that any researcher can understand and use. Freed of confusing statistical theory yet comprehensive in approach, with step by step details."
-John B. Sauvajot, public management consultant and former deputy chief administrative officer, San Diego County

"Demystifies the arcane world of pollsters and survey research. Anyone who conducts surveys, hires survey consultants, reads reports, or makes policy based on survey data will benefit from this book."
-Robert J. Waste, Survey Research Center, California State University, Chico
 

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Contents

Figures Tables Exhibits and Worksheets
The Authors
Designing Effective Questionnaires Basic
Editing the Completed Questionnaire
Developing Survey Questions
Utilizing Focus Groups in the Survey Research
Descriptive Statistics Measures of Central
The Theoretical Basis of Sampling
Scale Variables Are Present
Analyzing CrossTabulated Data
Testing the Difference Between Means
Regression and Correlation
Preparing an Effective Final Report
Table of Areas of a Standard Normal Distribution
Answers to Selected Exercises
Bibliography

Confidence Intervals and Basic Hypothesis
Determining the Sample Size

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About the author (2012)

Louis M. Rea is professor of city planning and director of the School¿of Public Administration and Urban Studies at San Diego State University. He is an established consultant to numerous municipal jurisdictions and private businesses and also has extensive experience as a researcher. Rea¿has taught graduate courses in statistical analysis, transportation planning, survey research, and urban and fiscal problems.

Richard A. Parker is professor in the School of Public Administration and Urban Studies at San Diego State University. He is also a market research and economic consultant to the public and private sectors. He specializes in survey research for housing, retail, commercial, recreational, and transportation development and for environmental, socioeconomic, demographic, and fiscal impact analyses.

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