Designing and Doing Survey Research
Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research. With a focus on the impact of new technologies, author Lesley Andres provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.
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1 Survey research design then and now
2 Mapping out the survey research process
3 Conceptualizing your survey research study
4 Survey formats
5 Developing survey questions
6 Sampling theory and practice
7 Validity reliability and trustworthiness
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administered analyses answers approach behaviours chapter Charles Booth closed-ended questions cluster samples complete concepts conducted constructs cover letter data analysis data collection detailed dichotomous question Dillman employed ensure Ethics Alert example face-to-face interviews facet Figure follow-up goal groups homogamy identified important incentives indicator variables individuals internal validity International Business Machines interviewer-administered surveys lists mail surveys mail-out measures mixed methods designs multiple non-probabilistic non-response online surveys open-ended questions participate pen-and-paper perspectives population post-secondary probability sample qualitative research quantitative questionnaire random sampling reminder postcard research questions response categories sampling error sampling frame sampling strategies Scientific Software Development selection self-administered surveys simple random sampling snowball sampling social specified SPSS statistical survey format survey instrument survey items survey research design survey research project survey sample telephone text box tion topic triangulation types validity VARIABLE LABELS words