Designing and Doing Survey Research

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SAGE Publications, Apr 4, 2012 - Social Science - 208 pages
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Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research. With a focus on the impact of new technologies, author Lesley Andres provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.
 

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Contents

1 Survey research design then and now
1
2 Mapping out the survey research process
15
3 Conceptualizing your survey research study
31
4 Survey formats
45
5 Developing survey questions
61
6 Sampling theory and practice
91
7 Validity reliability and trustworthiness
115
8 Administration of surveys and enhancing response rates
129
9 Preparing for data analysis
149
10 The next steps
181
References
187
Index
193
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About the author (2012)

Lesley Andres is a Professor in the Department of Educational Studies at the University of British Columbia. Her research and teaching interests include the sociology of education, foundations of higher education, issues of inequality and access, life course research, and quantitative and qualitative research methods.

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