Designing and Using Organizational Surveys: A Seven-Step Process
The survey process is a highly complex and situationally dependent one, in need of careful management. If poorly designed and administered, surveys can create disappointment and even disaster. Little has been written so far for those responsible for designing and implementing surveys in organizations. These authors have drawn on their extensive consulting experience to develop a concise, pragmatic, seven-step model covering the entire process, from initiation, to final evaluation, to making the results meaningful to the future of the organization. They pay special attention to the political and human sensitivities concerned and show how to overcome the many potential barriers to a successful outcome.
What people are saying - Write a review
We haven't found any reviews in the usual places.
1 Step One Pooling Resources
2 Step Two Developing a WorldClass Survey
3 Step Three Communicating Objectives
4 Step Four Administering the Survey
5 Step Five Interpreting Results
Other editions - View all
action planning analysis approach appropriate areas assessment benchmarking beneﬁts census client commitment communication Company XYZ complete conducted conﬁdentiality consulting content analysis culture data collection dataset difﬁcult discussed e-mail effective employees end users example extent external feedback Figure ﬁnal ﬁnd ﬁndings ﬁrm ﬁrst focus groups formal identiﬁed impact implementation important individual initial interpretation interventions intranet involved large-scale means measure messages methods negative objectives obtained on-line optical scan orga organization organizational communication organizational survey people’s percent potential questionnaire questions reﬂect regarding response options response rates roles roll-out process Sample Survey scale senior leadership senior management signiﬁcant speciﬁc stage statistical Step strategic structural equation modeling survey administration survey data survey design team survey effort survey instrument survey practitioner survey process survey results survey sponsor survey team Table tion types variables voice response Waclawski Warner Burke write-in comments