Designing for the Greater Good: The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

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Harper Collins, May 31, 2011 - Design - 288 pages
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This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.

 

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Contents

Foreword
About the Authors
About Jonathan Cleveland
Family and Community
Spotlight On Hurricane Katrina Poster Project
Spotlight On Trak Campaign
Spotlight On Get London Reading
Spotlight On The Echo Park Time Travel Mart
Spotlight On The Art of Yoga Project
Spotlight On Utah Department of Health Club and Bar Posters
Spotlight On Calgary Society for People with Disabilities
Human Rights
Spotlight On Street Reach Campaign
Spotlight On Red Flag Campaign
Environmental Awareness
Spotlight On Clean Pacific Beach Campaign

Spotlight On Project 7
Spotlight On Give Something Back International
Spotlight On Classroom Inc
Spotlight On LAs Best
Spotlight On Greenwood Phinney Artwalk
Animals
Spotlight On Dogs Trust Annual Review
Spotlight On African Wildlife Foundation
Health and Wellness
Spotlight On Pure Prevention
Spotlight On The Avon Walk for Breast Cancer
Spotlight On MidIowa Health Foundation
Spotlight On The Cycle Campaign
Spirituality
Arts and Culture
Spotlight On Frameline Film Festival
Spotlight On Ps Arts Week
Spotlight On Creative Pitch
Design Directory
Special Thanks
Credits
Copyright
About the Publisher

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About the author (2011)

A veteran designer, Peleg Top founded Top Design and grew it to be one of Los Angeles' most notable and sought after design firms specializing in cause related work. For nearly two decades, Peleg and his creative team worked with all sizes of cause-related organizations from small grass roots nonprofits to corporate giants. Some of his more prominent clients included Toyota, The National Academy of Recording Arts and Sciences (The Grammy's), Steven Spielberg's Shoah Foundation, AIDS Healthcare Foundation, City of Hope Cancer Center and Tiger Woods Foundation. Drawing on his many years as an agency owner, Peleg is currently a professional mentor specializing in helping creative entrepreneurs across the country grow their businesses, become better leaders and live spiritually fulfilling lives. Peleg is the author of Design for Special Events (Rockport Publishers), Letterhead & Logo Design (Rockport Publishers) and The Designer's Guide to Marketing and Pricing (How Books).

As founder and principal of Cleveland Design, an award-winning graphic design and communications firm based in Boston, Jonathan Cleveland is recognized both for his creative talent and his passionate belief in the power of design to drive positive social change. For more than two decades, Jonathan has balanced his work for commercial clients—from global corporations to small startups—with a deep personal commitment to nonprofit and cause marketing. Jonathan's work has made a difference for a wide range of organizations and causes, including promoting literacy, inspiring at-risk youth, and driving support for AIDS research and education. A member of the Cause Marketing Forum, Jonathan's work has been published in design books and recognized through national awards.

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