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The Makings of a Cause
Current Patterns for Gifts and Givers
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agencies alumni funds American American Cancer Society American Red Cross annual campaigns annual giving appeals basic bequest program better budget capital campaigns cause cent Chapter chests College committee confidence constituency cost development office dollars donors E. B. White experience federation field final firms friends gifts givers goal Group Action Harold Dodds Harvard Harvard College important institution interest involved John Kenneth Galbraith keep kind laymen leaders leadership meetings ment merely never organized fund-raising paign personal identification philanthropy piece postcampaign president pride Princeton problem profes professional prospects public relations raise money reason remember reports responsibility sality seek simply solicitation staff standards sure talk Tenafly tend things thoughtful and proportionate tion trustees typography united funds universality urgency usually voluntary volunteer words workers YMCA YWCA