Desktop Publishing Style Guide
This new book provides comprehensive design solutions as they relate to today's technology. The techniques can be applied by the student using any desktop publishing program. The first half of the book establishes a solid foundation in the wide range of design and production components used to complete a project - type, paper, color, grids, templates, organization and critiquing skills. Real-world constraints like budget, time and output devices are also explored. The second part of the book gives examples of 25 of the most typical projects, including letterhead, reports, brochures and newsletters. Page elements, audience, effect, postal requirements and printing options for each are also provided.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Clarifying the process by job titles
34 other sections not shown
additional advertising body copy body text Brian Campbell bullets business cards Caslon Century Schoolbook Chapter CMYK colors of ink columns Company name conventional small press copier create Cross reference Custom level desktop publishing display type document dpi or greater Element Type Specifications EPS line Figure finish fold font format forms four-color process graphic grid GUIDE TO TYPE headline Helvetica condensed imagesetter italics laser printer Laurey layout leader dots letter letterhead letterspacing level designs line art line indent line length logo look margins match nameplate Netscape newsletter output device PANTONE paragraph leading picas Premium level printing company production publications reader requires samples serif sheet small caps space bar spot color Standard level style palette subheads techniques template texture tight register tints tion type faces type sizes typeface weight width