Developing and Managing a Successful Payment Cards Business
The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
What people are saying - Write a review
How Payment Cards Work
Marketing and Strategy
Existing Account Marketing
Fraud Prevention and Control
account acquisition acquirer activities analysis applications assets ATMs automated bank bankcard issuers behavior business processes call center card accounts card business card companies card issuers card issuing card marketing card products card-issuing business cardholder cardholder's cent charge cards chargeback checks client inquiry collections Commercial cards consumers cost credit and charge credit card credit risk credit score customer service database debit cards delinquent developed digital cash direct mail electronic electronic bill payment ensure finance charge financial institution fraud functions funds interchange fees interest rate Internet investment investors issuing business losses marketplace MasterCard merchant mobile payments mobile phone offer operations organization overall payment cards PayPal portfolio pricing profitability purchases received retail revenue revolving risk management schemes securities securitization trust segment smartcard specific staff statement stored-value cards strategy structure successful telephone third-party usually utilize Visa