Developing and Managing a Successful Payment Cards Business

Front Cover
Gower Publishing, Ltd., 2005 - Business & Economics - 202 pages
2 Reviews
The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
 

What people are saying - Write a review

User Review - Flag as inappropriate

makes for a very sensible and informative reading. Thanks for writing.

User Review - Flag as inappropriate

This is quite resourceful

Contents

How Payment Cards Work
11
Organizational Design
19
Marketing and Strategy
25
Existing Account Marketing
49
Customer Management
65
Operations Management
87
Fraud Prevention and Control
101
Collections
109
Infrastructure and Delivery Channels
119
Profitability
129
Business Process Analysis
145
Future of Payment Cards
159
Alternative Payment Products
171
Securitization
179
Index
195
Copyright

Common terms and phrases

About the author (2005)

Jeff Slawsky is one of the bankcard industry's true pioneers. He developed and implemented the first ever frequent flyer credit card product and the first ever chip-based loyalty card. He has held senior positions with HSBC, Bank One and Bank of Boston, and now works as an independent consultant to the global financial services industry. He teaches at the Visa Bankcard Business School in the UK and has done so for the past ten years. He is also a faculty member at the American Bankers Association's (ABA) Bankcard Management course. Jeff lives in Boston. Samee Zafar is a director in the London office of Edgar, Dunn & Company, a global management consultancy. He has worked for many years as a management consultant advising large financial institutions in Europe and North America. Previously he has held leadership positions with PricewaterhouseCoopers and Scient Consulting in London and New York. Samee has published several articles in leading industry publications and is a regular speaker at industry conferences and seminars.

Bibliographic information